Talherinn or the Talarmy as it would translate was an idea from the phone company Tal. They wanted to help with the unemployment problem for teenagers at the age 18-23 last summer. The idea was to hire 200 young people, dress them in a orange army suits and train them with the help of Dale Carnegie. The where schooled in self confidence, social skill and sale techniques. To top it off the kids needed a vehicle to ride army style. I took an beat up two story english bus and transformed it into a tank for the kids to invade the streets of Reykjvík.

The Orange army began invading neighborhoods, changing streets into a see of orange employees and breaking records after records in sale.